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CCPA Privacy Notice
Last Modified: December 03, 2023


APPLICABILITY: The California Consumer Privacy Act of 2018 (“CCPA"), the California Privacy Rights Act of 2020 effective January 1, 2023 (“CPRA"), any other California privacy laws, and this CCPA Notice apply to visitors, users, and independent contractors, and others who are California residents (“consumers” or “you”). Any terms defined in the CCPA and CPRA have the same meaning when used in this CCPA Notice. This CCPA Notice applies to California residents’ Personal Information, which we collect directly or indirectly while you are using our service or in order to provide our services, or employee and business-to-business Personal Information.


This CCPA Notice is an integral part of Ryze Privacy Policy, and thus, definitions used herein shall have the same meaning as defined in the Privacy Policy.


PART I: A COMPREHENSIVE DESCRIPTION OF THE INFORMATION PRACTICES:


(A) CATEGORIES of PERSONAL information WE COLLECT
We collect Personal Information which is defined under the CCPA as any information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household or device, all as detailed in the table below. The definition of Personal Information further includes Sensitive Personal Information (“SP1”) as detailed in the table below.


Personal Information does not include: Publicly available information that is lawfully made available from government records, that a consumer has otherwise made available to the public; de-identified or aggregated consumer information; information excluded from the CCPA's or CPRA's scope, such as: Health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPPA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data; Personal information

covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA) and the Driver's Privacy Protection Act of 1994.


Ryze has collected the following categories of Personal Information within the period of the last twelve (12) months:

Category Examples Collected
Identifiers A real name, alias, postal address, online identifier, IP address, email address, account name. Yes
Personal Information (as defined by Cal. Civ. Code § 1798.80(e)) Name, Social Security number, driver's license, passport number, telephone number, financial information. Yes
Protected classification characteristics under California or federal law Age, race, color, national origin, citizenship, religion, marital status, disability, gender identity. No
Commercial Information Records of personal property, products, or services purchased, obtained, or considered. Yes
Biometric Information Fingerprints, faceprints, voiceprints, iris or retina scans. No
Internet or similar network activity Browsing history, search history, information on interaction with websites and ads. Yes
Geolocation Data Physical location, approximate location derived from IP address. Yes
Sensory Data Audio, electronic, visual, thermal, olfactory, or similar information. No
Professional or employment-related information Current or past job history, performance evaluations. No
Education Information Education records, transcripts, student financial information. No
Inferences drawn from other personal information Profile reflecting preferences, characteristics, behavior, attitudes, intelligence, abilities. Yes
Sensitive Personal Information Government-issued identification numbers, genetic data, race, ethnicity, religious beliefs. Yes

(B) CATEGORIES OF SOURCES OF PERSONAL INFORMATION

We collect Personal Information from the following sources:


(C) USE OF PERSONAL INFORMATION

We may use the Personal Information collected for the following purposes:

We will not use the Personal Information collected for materially different, unrelated, or incompatible purposes without providing notice.


(D) DISCLOSURES OF PERSONAL INFORMATION FOR A BUSINESS PURPOSE

We may disclose your Personal Information to contractors or service providers for business purposes. In the past twelve (12) months, we have disclosed the following categories of Personal Information for business purposes:

Business Purpose Category of Personal Information Recipient
Ensuring security and fraud prevention Identifiers, commercial information, internet activity Affiliates, security and fraud prevention providers
Debugging and technical improvements Identifiers, commercial information, internet activity Analytics providers, cloud computing services
Performing services on our behalf (customer service, payments, marketing) Identifiers, commercial information, employment data Payment processors, cloud storage providers, CRM systems
Research and technological development Identifiers, commercial information, internet activity Developers, SaaS providers, hosting platforms

We restrict service providers and contractors from selling or sharing your Personal Information. If there are any changes in how we process your data, we will provide notice.

(E) SALE OR SHARE OF PERSONAL INFORMATION

We do not “sell” information as most people would commonly understand that term. In the past 12 months, we have not, do not, and will not disclose your Personal Information in direct exchange for monetary compensation or other payment.


However, for retargeting and analytics purposes, we use third-party tools that help market and advertise our services online. This includes placing cookies, pixels, or other tracking technology on our website and sharing online identifiers and user behavior with these vendors.


The CCPA defines “sharing” as providing a consumer’s Personal Information to a third party for cross-context behavioral advertising, even if no money is exchanged. We may share certain types of Personal Information to help promote our services, conduct advertising campaigns, and analyze website usage.

Category of Personal Information Category Recipient Purpose of Share
Identifiers Marketing tools and vendors Share for targeted advertising
Internet or similar network activity Marketing tools and vendors Share for retargeting ads and analytics
Geolocation Data Marketing tools and vendors Share for location-based advertising

(F) CHILDREN UNDER AGE 16

We do not knowingly collect or share Personal Information from individuals under the age of 16. If we discover that we have inadvertently collected Personal Information from a child under 16, we will take immediate steps to delete the information.


(G) DATA RETENTION

We retain Personal Information as long as necessary to fulfill the purposes described in this Privacy Notice or to comply with legal obligations.

Factors affecting retention periods include:


Except as required by law, we may delete your Personal Information at any time without prior notice.


PART II: YOUR RIGHTS UNDER THE CCPA AND HOW YOU CAN EXERCISE THEM

(H) YOUR RIGHTS UNDER THE CCPA

If you are a California resident, you have the following rights regarding your Personal Information:

Right Description
Right to Know Request details on what Personal Information we collect, its sources, usage, and third-party disclosures.
Right to Delete Request deletion of your Personal Information, subject to legal limitations.
Right to Correct Request correction of inaccurate Personal Information we maintain.
Right to Opt-Out Opt out of sharing your Personal Information for targeted advertising.
Right to Limit Use of Sensitive Information Request that we limit the use of sensitive data, such as race, biometric data, or precise geolocation.
Right to Non-Discrimination Exercise your rights without facing discrimination in service quality or pricing.
Right to Data Portability Request a copy of your Personal Information in a portable format.

(I) HOW CAN YOU EXERCISE YOUR RIGHTS?

You can exercise your rights in the following ways:

You can also opt out of tracking via:

(J) AUTHORIZED AGENTS

If you are using an **authorized agent** to submit a privacy rights request on your behalf, we require the following:

Requests from agents that do not meet these criteria may be denied.


(K) NOTICE OF FINANCIAL INCENTIVE

We may offer **financial incentives**, such as promo codes, discounts, or special offers, when you sign up for our newsletter or provide contact information (e.g., name and email address). By opting into these programs, you consent to the collection and use of your Personal Information in exchange for benefits.

How to Opt-Out: You can withdraw from a financial incentive program at any time by:

California law requires us to assign a value to Personal Information when used in financial incentives. The value is calculated based on the estimated cost of providing the associated benefits.


CONTACT US

If you have any questions or concerns about this CCPA Privacy Notice, or if you wish to exercise your rights, you may contact us at:


UPDATES TO THIS PRIVACY NOTICE

This privacy notice was last updated on **December 03, 2023**. In compliance with the CCPA, we update this notice annually. The latest revision date will always be reflected at the top of this page.


PART III: OTHER CALIFORNIA RIGHTS AND OBLIGATIONS

Direct Marketing Requests

Under California Civil Code Section 1798.83, California residents may request information regarding the disclosure of their Personal Information to third parties for direct marketing purposes. To make such a request, please use our **Data Subject Request Form**.


Do Not Track (DNT) Settings

As of now, there is no widely accepted industry standard for responding to **Do Not Track (DNT)** signals from web browsers. Therefore, we do not respond to these settings. You can manage tracking settings through your browser preferences or opt-out tools.
For more information, visit www.donottrack.us.


California's "Shine the Light" Law

Under **California Civil Code Section 1798.83**, employees who are California residents can request information regarding our disclosure of their Personal Information to third parties for marketing purposes.
To submit a request, please use the **Data Subject Request Form** available on our website.